61.7% of customers say personalised content is an important part of their online experience and 74.7% of customers are more, or somewhat more, loyal to brands that are strongly personalised to their interests, according to this report by IMRG and Adobe Commerce.
The data is representative of 1000 respondents in the UK, aged 18-54+, who were asked their opinions and perspectives on personalisation and AI in ecommerce today. At a time when customer acquisition and loyalty are difficult, this study showcases the best ways for retailers to use personalisation and AI for growth.
The 3 top things an online retailer can learn from this report are:
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