The Power Of Personalisation & AI In Ecommerce

61.7% of customers say personalised content is an important part of their online experience and 74.7% of customers are more, or somewhat more, loyal to brands that are strongly personalised to their interests, according to this report by IMRG and Adobe Commerce.

The data is representative of 1000 respondents in the UK, aged 18-54+, who were asked their opinions and perspectives on personalisation and AI in ecommerce today. At a time when customer acquisition and loyalty are difficult, this study showcases the best ways for retailers to use personalisation and AI for growth.

The 3 top things an online retailer can learn from this report are:

• Which personalisation and AI features are most useful and desirable to customers
• How product recommendations and the search tool can be optimised in customer journeys today
• The use of and preferences around ecommerce chatbots, and the importance of avoiding personalisation that may feel like an infringement on privacy

Download the free report today